A new trend has been born: The Guava Girl. Inspired by the sun-kissed radiance of the juicy tropical fruit, the Guava Girl seems to be the leading beauty archetype for Summer 2025—at least according to social media. But what exactly does this mean? Here’s everything you need to know about the Guava Girl beauty trend—and how to embody it yourself.
Of course, a certain color can’t help but exude this state of mind: the punchy-pink of the guava fruit. Thus, the rosy-orange shade is the signature of the Guava Girl—and, also, summer 2025. To adopt it, consider these key elements for a Guava Girl summer that’s natural, radiant, and breezy:
- Dewey skin: Highly moisturized, the skin has a shimmering look that calls to mind humid, tropical days and nights.
- Sunset blush: Inspired by the fiery hues of the sky just before twilight, this blush style combines the warmth of orange with the radiance of pink for a sweet glow.
- Guava lips: Summer’s signature hue can be applied to lips with a stain, gloss, or tinted lip balm for juicy, pouty lips.
- Soft mascara: In brown or clear, mascara is applied subtly, for a light but noticeable lengthening effect.
- Fruity body mist: Lighter than a perfume, a mist is perfect for hot summer days and nights. Applied to the hair or body, it leaves an enticing scent every time a Guava Girl passes by.